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Academics

Data Marketing Communications

The Master of Science in Data Marketing Communications (DMC) program blends the art and science of marketing communications. Graduates of this innovative graduate program will know how to collect and analyze data, glean key brand and consumer insights from that data and give their organizations a competitive marketing communications advantage.

The 33-credit hour program builds on the Reed College’s award-winning online delivery format to give students a quality education consisting of core classes in: Audience Segmentation, Message Customization, Brand Data Collection and Visualization, Social Media Optimization, User Experience Platforms, Campaign Planning and Programmatic Media Buying, Campaign Metrics and Assessment and Messaging for CRM. The program concludes with an elective course and a campaigns-based capstone experience.

Graduate Program Application Requirements

For specific information on DMC program application and admissions requirements, please visit http://dmc.wvu.edu/admissions

Program Application Test Requirements

​GRE or GMAT Scores The GRE/GMAT admission requirement may be waived if you meet one of the following qualifications: Cumulative undergraduate GPA of 3.3 or higher Six or more years of marketing-related work experience Earned a master’s degree or higher

Extra Accreditation Info

The DMC program is accredited by the The Higher Learning Commission, which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education. The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region. The DMC program is listed along with the other accredited programs at WVU. The DMC program’s CIP code is 09.0999. Because multiple disciplines are “bucketed” under general listings, our program is listed under “Master of Science in Advertising, PR, Applied Communication, Other (NEW).”

Application Deadlines

Fall Priority

​June 15th

Admissions Requirements

For specific information on DMC program application and admissions requirements, please visit http://dmc.wvu.edu/admissions

English Proficiency Requirements

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Learn more about our English language proficiency requirements.

Accreditation Information

WVU is accredited by the Higher Learning Commission.

The DMC program is accredited by the The Higher Learning Commission, which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education. The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region. The DMC program is listed along with the other accredited programs at WVU. The DMC program’s CIP code is 09.0999. Because multiple disciplines are “bucketed” under general listings, our program is listed under “Master of Science in Advertising, PR, Applied Communication, Other (NEW).”

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