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Digital Marketing Communications

Digital Marketing Communications (DMC) is a strategy that uses interactive channels to build community around a brand or organization. In the WVU DMC certificate program, you’ll gain the knowledge and skills to communicate and create dialogue with today’s modern audience.

We developed the DMC program because we know that media habits are changing — from static to dynamic, from local to global and from fixed to mobile. No longer passive observers, modern users are actively engaged in determining their relationship with a brand, organization or community. Engage with us as we explore and redefine the future of communications.

The Digital Marketing Communications graduate certificate is earned through successful completion of five, three-credit online courses. The program operates five terms each year, and each term is nine weeks.

Course Delivery Options


Program Application Requirements

Resume/CV, Personal Statement

Program Application Test Requirements

​Admission requirements to the DMC certificate track are the same as for the master’s degree track. For certificate students who may be interested in applying courses to the full master’s degree: University policy states that a maximum of 6 credits obtained by a nondegree student can be applied toward any degree. The IMC and DMC graduate certificate programs are five classes/15 credits, and our master’s degree in IMC is 11 classes/33 credits. If you complete the IMC or DMC graduate certificate, only six of the 15 credits would apply toward our IMC master’s degree. If you start in either of the certificate programs and complete six hours or less before changing over to the full master’s degree, this policy will not affect you. (Note: currently there is an eight year maximum time frame for graduate work completion.)

Application Deadlines

Fall Deadline

​June 15

Spring Deadline

​October 15

Summer Deadline

​March 15

English Proficiency Requirements

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Learn more about our English language proficiency requirements.

Accreditation Information

WVU is accredited by the Higher Learning Commission.

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