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Marketing  Doctoral

This full-time, residential program seeks to prepare students to contribute to the marketing discipline through the discovery, development, and dissemination of knowledge.

Overview

What is Marketing at WVU like?

Description

The PhD in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare students to contribute to the marketing discipline through the discovery, development, and dissemination of knowledge. The goal is to strive for continuous improvement in training world-class researchers and college professors who are able to conduct independent, original academic research and teach university-level courses in their major areas of study.

The concentration in marketing is designed to provide students with enough flexibility to discover an intellectual niche while ensuring that all students acquire:

  • General research expertise in the field of marketing
  • In-depth knowledge and expertise in a selected area of specialization within marketing
  • Competence in quantitative and qualitative research methods

Coursework will be tailored to students' specific interests to provide depth in key areas most relevant to their planned research. Numerous seminars encourage students to meet faculty and students from other departments.

Application Deadlines

Each graduate program sets their own term of admission and application deadline. Applicants can only apply for admission for the term displayed below. Any questions regarding the application deadline should be directed to the graduate program representative.

Fall: December 1

At a Glance

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Requirements

What are the requirements to apply for Marketing at WVU?

University Requirements

To be eligible for admission into a graduate program at WVU an applicant must submit official, bachelors degree transcripts from a regionally accredited institution and hold a GPA of at least 2.75.

WVU operates decentralized admissions. Decentralized admissions allows each graduate program to set its own application requirements in addition to the University requirements.

Program Requirements

To be eligible for admission into the Marketing graduate program an applicant must submit the following documentation:

  • GRE
  • GMAT
  • Résumé /CV
  • Statement of Purpose
  • Letters of Recommendation - Two
  • Masters Degree Required

Contact Information

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