Marketing

This is a full-time, residential program that seeks to prepare students to contribute to the marketing discipline though the discovery, development and dissemination of knowledge.

Career Profile

The goal is to strive for continuous improvement in training world-class researchers and college professors who are able to conduct independent, original academic research and teach university-level courses in their major areas of study.

Program Application Requirements

Program Application Test Requirements

Application Deadlines

Fall Deadline

English Proficiency Requirements

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Learn more about our English language proficiency requirements.

Accreditation Information

WVU is accredited by the Higher Learning Commission.

The College of Business and Economics is AACSB accredited, and has been for over 60 years. Only 5% of business schools globally receive this distinction.

Faculty Profile

James Brown, D.B.A

Dr. Brown teaches and conducts research in the areas of retailing, marketing channels, and supply chain management. His research examines how the structure of and behavior within supply chains affect their performance. One current project focuses upon the role of identification in buffering the effects of contract breaches within marketing channels. Another investigates the impact of organizational justice and contracting on satisfaction and conflict within supply chains. A third project studies how trust and its surrogates influence norms of relational exchange within marketing channels over time. His research has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of the Academy of Marketing Science, and other leading academic journals in marketing.

Student Profile

Joshua D. Dorsey

Joshua's primary areas of interest are consumer behavior, as well as public policy and marketing. His current research places a focus upon issues of pricing (i.e., price premiums and price perceptions) and financial decision making, specifically within the medical/healthcare context. Moreover, this research also includes exploring the potential trade-offs between dimensions of well-being, via different cognitive processes, during consumption decisions. The primary implication from this current stream of research addresses medical-related bankruptcies. Joshua's past research has included issues of sustainability, consumer (and employee) rage in retail settings, the regulation of school nutritional standards, food anti-consumption behaviors, and reducing disadvantageous consumer outcomes through effective alcohol distribution channels. Joshua has presented his research at both the American Marketing Association's (AMA) Summer and Winter Marketing Educators' Conferences, the AMA's Marketing and Public Policy Conference, the International Consortium for Anti-consumption Research (ICAR; Kiel, Germany), and the Ph.D. Project's Marketing Doctoral Student Association Conference (MDSA).